Brock Weatherup is a startup founder, C-suite executive, leader of high growth value creation in consumer businesses, active angel investor and passionate advocate about consumers and their interactions with digital media and commerce.

Prior to joining MidOcean, Brock was most recently the CEO and Co-Founder of Great Pet (acquired by Covetrus), a company focused on creating extraordinary value in the pet industry through innovation including GreatPetCare, TheAnxiouspet and @DogsOfInstagram. Prior to this role, Brock was the EVP/Chief Innovation and Digital Officer at Petco, following the acquisition of PetCoach where he was CEO & Co-Founder. At Petco, Brock helped transform the Pet Health Care experience via digital engagement with pet care professionals. Brock was also SVP/Chief Digital Officer of Petsmart, following the sale of Pet360 where he was the CEO/Co-Founder. Brock was also the CEO/Co-Founder of Fathead and held several leadership positions with InterActiveCorp (Ticketmaster,, CitySearch, ReserveAmerica).  

Brock is currently on the board of/investor in PetShopBowl UK, and TrustedHousesitters. Brock is an active angel/seed investor in over 25 consumer focused startups. Brock is a graduate of University of Colorado Boulder and the father of two daughters, as well as a pet parent to his retriever named...Boulder.

Brock Weatherup
Executive Board

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