Agilex Fragrances Acquires Creative Fragrances

November 16, 2016

16 November 2016

Agilex Fragrances has acquired the assets of Texas-based Creative Fragrances Ltd. This strategic combination will enhance Agilex’s role as the leading middle market fragrance company in the United States.

With recognized expertise in Air Care, Home Care, Personal Care, and Fine Fragrance as well as Industrial & Institutional applications, Agilex is the preferred creative fragrance partner for companies seeking to maximize the value of their brands. Agilex CEO Ray Hughes stated, “The addition of Creative Fragrances Ltd. to the Agilex portfolio further strengthens our position in the United States by enlarging our presence in certain geographies and making our product line available to a whole new group of fragrance clients”.

Creative Fragrances Ltd. was established in 1980 and has expanded organically since then. President Craig Neely added, “Everyone at Creative Fragrances Ltd. appreciates the trust our customers have placed with us in the past, and firmly believes that Agilex’s unique combination of large company resources and small company values makes them the perfect partner. Agilex offers the highest quality fragrances, world-class customer service, comprehensive regulatory support, and superior manufacturing capabilities. There will be a seamless transition. We are also very excited that our clients have now immediate access to the additional expertise and resources of Agilex.”

Agilex Fragrances has manufacturing facilities in Branchburg, NJ, Canton, GA and Zhaoqing, China, along with a Creative Center in Piscataway, NJ. Creative Fragrances Ltd.’s Dallas, TX operations will be absorbed into these existing Agilex facilities. Agilex Fragrances’ management has also expressed a desire to transition a number of the current staff of Creative Fragrances Ltd., LLC.

Headquartered in Piscataway, New Jersey, Agilex is the leading provider of fragrance compounds and delivery systems in the middle market. The company possesses leading creative and technical capabilities for the customers it serves, which are primarily manufacturers of Air Care, Home Care, Personal Care, Fine Fragrance and Industrial & Institutional products throughout the United States. Since December 2012 Agilex Fragrances has been part of the portfolio of companies owned by MidOcean Partners, a prominent private equity firm. The company’s strategy is based on a combination of organic growth and acquisition. Additional information about Agilex is available at

ABOUT CREATIVE FRAGRANCES LTD. Since 1980, Creative Fragrances Ltd. (CFL) has been a wholesale creator and manufacturer of fragrances. CFL specializes in fragrances for air fresheners, candles, cosmetics, potpourri and soap as well as all household, personal care, industrial and institutional products, with thousands of fragrances in their library. Additional information is available at