Natural Products Association Announces New Partnership with Penton Media for Annual Trade Show

April 3, 2008

Washington. DC . April 3. 2008 - The Natural Products Association ( today announced a new partnership with Penton Media, Inc. aimed at expanding its annual trade show, Natural MarketPlace Under the agreement, Penton will acquire certain assets related to the show from the Natural Products Association, and Penton’s New Hope Natural Media Group will manage the show in partnership with the association, beginning in 2009. This year’s 71st annual edition of Natural MarketPlace will take place July 17-18 in Las Vegas, Nev.

The show brings together retailers, suppliers, manufacturers and other industry leaders to discuss industry trends, explore business opportunities, and exchange information.

“We’re excited about this new arrangement because it will keep our trade show growing stronger and let us get back to the work we do best: serving our members. This is a sign of a mature industry and reflects the trend in association trade show management these days, which is to bring in the professionals with the depth, breadth and experience to help a show reach its potential,” slid David Seckman, executive director end CEO of the Natural Products Association.

“We look forward to working with the NPA to make Natural MarketPlace even more successful for exhibitors and attendees,” said Fred Linder, senior vice president of Penton Media.

“Another factor in this decision was how to keep membership dues at a minimum while keeping our quality of service at a premium, and a growing trade show is key to that equation. We’re convinced that this arrangement will offer us the best return on our investment and give us the resources we need to keep the Natural Products Association as the industry leader,” added Seckman.

Natural Products Association
The Natural Products Association ( is the nation’s largest and oldest non-profit organization dedicated to the natural products industry. The association represents more than 10,000 retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements, and health/beauty aids.

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About Penton Media

Penton is an innovative information services company that empowers nearly 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow. Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP. For more information, visit

About MidOcean Partners

MidOcean Partners is a premier New York-based alternative asset manager specializing in middle-market private equity and alternative credit investments. Since its inception in 2003, MidOcean Private Equity has targeted investments in high-quality middle-market companies in the consumer and business services sectors. MidOcean Credit Partners was launched in 2009 and currently manages a series of alternative credit strategies, collateralized loan obligations (CLOs), and customized separately managed accounts.

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