South Beach Diet
South Beach Diet was one of the pre-eminent names in the Health & Wellness/Diet sector. The South Beach Diet is a lifestyle approach to healthy eating for millions of people around the world, with more than 23 million copies of The South Beach Diet and its companion books currently in print worldwide. MidOcean Partners acquired the South Beach Diet brand in partnership with its founder Dr. Arthur Agatston and will relaunch new and improved South Beach Diet branded foods, including its high protein and high fiber cereal and diet bars, as well as move into the exciting new health and wellness food categories. In addition to appointing a Management Affiliate with 30 years of experience in the consumer products industry as CEO of South Beach Diet, MidOcean will work closely with Dr. Agatston to further build the brand and broaden the reach of the diet and lifestyle message, books and healthy food products. MidOcean exited South Beach Diet in December 2015.