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South Beach Diet

South Beach Diet was one of the pre-eminent names in the Health & Wellness/Diet sector. The South Beach Diet is a lifestyle approach to healthy eating for millions of people around the world, with more than 23 million copies of The South Beach Diet and its companion books currently in print worldwide. MidOcean Partners acquired the South Beach Diet brand in partnership with its founder Dr. Arthur Agatston and will relaunch new and improved South Beach Diet branded foods, including its high protein and high fiber cereal and diet bars, as well as move into the exciting new health and wellness food categories. In addition to appointing a Management Affiliate with 30 years of experience in the consumer products industry as CEO of South Beach Diet, MidOcean will work closely with Dr. Agatston to further build the brand and broaden the reach of the diet and lifestyle message, books and healthy food products.  MidOcean exited South Beach Diet in December 2015.

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www.southbeachdiet.com

Investment Date: August 2011
Sector: Consumer
Status: Realized

Related News & Media

August 1, 2011
MidOcean Partners Announces Acquisition Of South Beach Diet Brand

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Established in 2003, MidOcean Partners is a premier New York-based alternative asset manager that specializes in middle market private equity and alternative credit investments. Since inception, the focus of MidOcean Private Equity has been on high-quality middle market companies with attractive strategic, operational and financial growth opportunities in the consumer and business services sectors. Established in 2009, MidOcean Credit currently manages over $7.5 billion across a series of alternative credit strategies, collateralized loan obligations (“CLOs”), and customized separately managed accounts as of December 31, 2020.

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