Prestige Brands

Prestige Brands was a leading consumer products company with a portfolio of trusted brands in the household cleaning, over-the-counter drug and personal care categories.

Prestige Brands was formed as a platform company to acquire orphaned brands. Under MidOcean’s ownership Prestige Brands integrated four acquisitions and launched more than 20 new products and product line extensions. Leveraging the relationships of MidOcean’s Management Affiliates, Prestige Brands was able to improve product placement at WalMart and other mass merchants driving significant revenue and EBITDA growth. MidOcean sold Prestige Brands in 2004.