KidKraft is a global leader in the toy industry committed to inspiring children to develop their creativity and imagination through its portfolio of toys, play sets and furniture. KidKraft is an industry leader in the design, development, marketing, and distribution of award-winning products.
The Company’s innovative portfolio includes dollhouses, play kitchens, wooden toy trains, children's furniture, and other products that are staples of the toy industry and are carried by retailers such as Amazon, Walmart, Costco, Toys R Us, Target, and thousands of independent toy shops, catalogs, and websites around the world (over 40 countries). The products and exceptional customer service allow KidKraft to offer new adventures in play to children throughout the world. MidOcean and management are working together to leverage KidKraft’s impressive infrastructure and track-record to continue to drive growth through additional international expansion, opportunities in ancillary categories and sales channels/mediums, add-on acquisitions and new product development. The investment in KidKraft continues MidOcean’s legacy of partnering with entrepreneur-owned businesses with best-in-class supply chain and strong brand positioning in the consumer space.
Add-On Acquisition Criteria
Status: Actively seeking add-ons
Business Model: Toys and play products with a target age demographic between three and eight years old
United States and Europe
Size: $5-15m EBITDA