Nutrabolt is a leading developer and marketer of performance sports nutrition products with brands including Cellucor, Neon Sport and Royal Sports focusing on  innovative products across a wide range of categories, including pre-workout, protein and post-workout recovery.

Nutrabolt’s brands are sold within leading sports nutrition retailers in North America and internationally. Nutrabolt has also received many of the industry’s highest accolades, including being named “Vendor of the Year” by GNC three of the past four years and earning “Pre-workout of the Year” by in late 2013.   The investment in Nutrabolt continued MidOcean’s legacy of partnering with strong branded consumer companies that have a differentiated position in the market place.

Investment Date: July 2014
Sector: Consumer
Status: Realized
Deal Lead: Daniel Penn

Add-On Acquisition Criteria
Status: Actively seeking add-ons;
flexible criteria

photo for Nutrabolt