Freshpet is a leading manufacturer and marketer of fresh, refrigerated food for dogs and cats. Freshpet distributes these products through a network of proprietary Freshpet branded refrigeration units installed in store aisles.
MidOcean had been evaluating the pet sector for over a year, and identified FreshPet as a high-growth, branded pet food business uniquely positioned in the pet food category with its original refrigeration concept offering high-quality, fresh, all-natural, and delicious pet food. In addition to appointing one Management Affiliate to the company’s Board with significant CPG and pet food experience, MidOcean is working closely with senior management to implement Freshpet’s growth strategy including expanding retail distribution, increasing consumer marketing efforts, and introducing new products.
Freshpet completed its IPO in November 2014.