MidOcean Partners identified The Allant Group as an up and coming leader in the provision of next-generation database marketing and marketing optimization services. MidOcean Partners worked with Allant management to develop and implement strategic and operational plans which take advantage of positive industry trends driving increased customer centricity to increase customer database usage, management and focus. MidOcean's exited its investment in Allant in January 2016.
Investment Date: October 2009
Sector: Business Services