New York, May 4th, 2022 – MidOcean Partners (“MidOcean”) announced today that Brock Weatherup has joined the firm as an Operating Partner. Brock is a highly experienced startup founder, C-suite executive, active investor and advocate across a wide range of consumer businesses. In his role as Operating Partner, Brock will work alongside the MidOcean team focusing his efforts on transformative impacts within the firm’s targeted consumer thematics, including the pet industry.
Eric Roth, Managing Director at MidOcean, commented, "We are thrilled to welcome Brock to the MidOcean family. Brock is a dynamic, transformative and proven leader and innovator within the consumer industry, and his broad experience within the pet sector will add tremendous value and insights within our consumer vertical.“
Prior to joining MidOcean, Brock was most recently the CEO and Co-Founder of Great Pet (acquired by Covetrus), a company focused on creating extraordinary value in the pet industry through innovation including GreatPetCare, TheAnxiouspet and @DogsOfInstagram. Prior to this role, Brock was the EVP/Chief Innovation and Digital Officer at Petco, following the acquisition of PetCoach where he was CEO & Co-Founder. At Petco, Brock helped transform the Pet Health Care experience via digital engagement with pet care professionals. Brock was also SVP/Chief Digital Officer of Petsmart, following the sale of Pet360 where he was the CEO/Co-Founder. Brock was also the CEO/Co-Founder of Fathead and held several leadership positions with InterActiveCorp (Ticketmaster, Match.com, CitySearch, ReserveAmerica).