Bushnell to Acquire Cébé
May 12, 2009
Overland Park. KS , May 12, 2008 - MidOcean Partners, a leading middle market private equity firm, and Bushnell Outdoor Products, the worldwide leader in sports optics, premium eyewear, and outdoor accessories for over 60 years, announced today that Bushnell has acquired the Cébé brand from Marcolin S.p.A., one of the leading players in the eyewear industry, listed on the Milan Stock Exchange. The terms of the purchase agreement were not disclosed.
Founded in 1892, Cébé has a proud tradition of producing high quality optical frames, sport performance sunglasses, ski goggles and helmets.
Olivier Ciarevino, Vice President and Managing Director Europe of Bushnell Outdoor Products, said, “Cébé provides us with an excellent opportunity to differentiate our product lines and distribution channels in order to expand the Bushnell family of eyewear. Cébé will be a nice complement to our Bollé and Serengeti brands. With its focus on the winter sport market as well as running and biking, Cébé will only strengthen and broaden our opportunities for growth.”
David Basto, a Managing Director at MidOcean Partners, stated, “Our Bushnell European subsidiary has enjoyed a steady growth in sales and eyewear market share. The acquisition of Cébé will strengthen our capabilities to market, promote and expand these product lines. Their core values of satisfying the needs of sportsmen and women, providing protection against the elements and the mission to create innovate and evolve fits in well with what we are trying to accomplish.”
The parties signed a definitive purchase agreement and the transaction closed on May 12, 2009.
This marks the ninth acquisition Bushnell has made since 2000. Over the past year. Bushnell has acquired Simmons Optics and Millett Industries as part of its stated goal of growth through acquisition.
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Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell, Tasco, Serengeti, Bolle, Uncle Mike’s Law Enforcement, Stoney Point, Hoppe, Blackwater Gear, and Butler Creek brand names. Additional information about Bushnell is available at www.bushnell.com.
About MidOcean Partners
MidOcean Partners is a premier New York-based alternative asset manager specializing in middle-market private equity and alternative credit investments. Since its inception in 2003, MidOcean Private Equity has targeted investments in high-quality middle-market companies in the consumer and business services sectors. MidOcean Credit was launched in 2009 and currently manages a series of alternative credit strategies, collateralized loan obligations (CLOs), and customized separately managed accounts.
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