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Bushnell

Bushnell is leading designer and marketer of branded outdoor technology accessories including sports optics and hunting devices.  A dominant player with trusted brands in a highly fragmented market, MidOcean believed that Bushnell offered significant growth opportunities both organically and through acquisition.  During MidOcean's ownership, Bushnell completed 9 strategic acquisitions and Midocean sold its investment in Bushnell in November 2013.

Strategic Growth Through Acquisition

Gold Tip

2013

Primos Hunting

2012

Night Optics USA

2011

Cebe

2009

Simmons

2008

Millett

2008

Ultropics

2008

Neo

2008

Kolpin

2007

 

 

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Investment Date: August 2007
Sector: Consumer
Status: Realized

Related News & Media

November 4, 2013
MidOcean Partners Completes the Sale of Bushnell Group to ATK

September 5, 2013
MidOcean Partners to Sell Bushnell Group to ATK

February 1, 2013
Bushnell Outdoor Products Announces Acquisition of Leading Archery Manufacturer Gold Tip

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Established in 2003, MidOcean Partners is a premier New York-based alternative asset manager that specializes in middle market private equity and alternative credit investments. Since inception, the focus of MidOcean Private Equity has been on high-quality middle market companies with attractive strategic, operational and financial growth opportunities in the consumer and business services sectors. Established in 2009, MidOcean Credit currently manages over $7.5 billion across a series of alternative credit strategies, collateralized loan obligations (“CLOs”), and customized separately managed accounts as of December 31, 2020.

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